Breaking box office records across Sweden and igniting a new wave of Scandinavian horror, FEED delivers a chilling modern twist on one of Sweden's darkest historical moments. This runaway hit, currently being adapted for American audiences, proves that local folklore can captivate global audiences when reimagined for the digital age.
When Sweden's first witch-hunting victim becomes a viral ghost story, a savvy group of influencers sees an opportunity to capitalize on the trending "ghost tourism" phenomenon. Their target? A serene lakeside camping site with a sinister connection to Märit, the executed woman whose story has fascinated generations. But when a skeptical medical student joins her influencer boyfriend on what should be a routine marketing job, they discover that some legends refuse to remain mere content.
Director Johannes Persson masterfully blends historical tragedy with contemporary social media culture, creating a fresh take on the horror genre that resonates with modern audiences while honoring traditional ghost story elements. The phenomenal cast includes rising international stars Molly Nutley and Sofia Kappel, alongside veteran talent Annica Liljeblad, delivering performances that have critics raving.
The film's clever integration of influencer culture with supernatural horror has created a new template for modern ghost stories, proving that innovative storytelling and commercial success can go hand in hand. FEED demonstrates our ability to identify and develop properties with strong international appeal and remake potential.
Production Team:
Director: Johannes Persson
Producers: Alexander Eriksson, Paolo Vacirca & Joakim Lundell
Starring: Molly Nutley, Sofia Kappel, Annica Liljeblad
Director of Photography: Hanna Kriisa
